I have long believed that the web was cursed if we kept using attention as the core metric to reward creation: this race is what brought us information overload, clickbait, endless slideshows and fake news…

Today though, we’re seeing a shift as people are (rightfully) trying to take back their time. Simultaneously, more than ever, the ad supported web is being challenged and many creators, both big (Netflix, Spotify, New York Times, Washington Post…) and small (though Medium, Patreon or Substack…) are moving to revenue streams from their consumers, rather than from hypothetical benevolent advertisers.

Unlock, a company I founded is built around exactly this: how can we build a web-scale approach to memberships which works for creators and consumers who want convenience over anything else.

My promise to you

I want to live by my words: since I am preaching for a web where creators serve their readers, I am charging people to read my blog. The lock smart contract guarantees that you can cancel at any time and get a pro-rated refund (but please reach out directly to me if you want a full refund).

More importantly, if the price is too high for you, please do reach out as well and I’ll grant you a key for free.

I will write as often as possible, what I believe to be unique content and a good representation of my current thinking!